Marketing Manager/Associate Publisher

  • Wanderlust
  • London, United Kingdom
  • Jul 26, 2017
Full time Management Marketing/Social Media

Job Description

You will be responsible for devising and managing the marketing strategy for this well-established, 24-year-old brand. Responsibilities will include publishing and marketing roles across subscription and circulation marketing, affiliate and partnership marketing, events and development of commercial opportunities.

You will have exceptional communication skills, a top-level track record in subscription marketing and experience of brand development across print, digital and email channels.

You will be expected to immerse yourself in the travel industry and attend major trade events both in the UK and globally as part of your role. You will be an ambassador for the brand and be able to deliver commercial success and measurable ROI across a our suite of channels.

The role will be based in the offices of Think Publishing in the Edgware Road in central London which benefits from excellent transport links.

Responsibilities

  • Work with senior management and editorial team to implement new initiatives.
  • Develop, propose and implement marketing plans.
  • Identify, cost and implement new initiatives.
  • Development of acquisition and retention initiatives.
  • Creation of online recruitment and brand development campaigns.
  • Development of lapsed mailings in print and online.
  • Analysis and reporting in of all campaigns and future recommendations.
  • Regular, accurate forecasting across channels.
  • Liaison with publishing, production and finance teams as required and reporting in to the Board on all marketing campaigns and strategy,
  • Implement new ideas for subscription and circulation development and new revenue streams.

Key attributes

  • Excellent understanding of subscription marketing via print, digital and events.
  • Strong communication skills (written and oral).
  • Strong work ethic.
  • Willingness to learn.
  • Well presented, confident and enthusiastic.
  • Motivator of self and others.
  • Innovative / Desire to push things forward.
  • Organisational skills.
  • Experience of all digital marketing channels and print direct marketing.
  • Strong social media skills.

Benefits

Benefits include:

  • Simply Health package including discounted gym membership
  • Pension scheme
  • 20 days holiday (plus bank holidays) rising to 25 with length of service
  • Childcare voucher scheme
  • Cycle to work scheme
  • Travel card loan
  • 1 hour lie in/early finish on your birthday
  • 4.30pm finish on Fridays
  • Sales days out throughout the year + company Summer & Christmas parties
  • Continuous¬†training and development

About Wanderlust

Wanderlust is an award-winning multi-channel travel brand encompassing a newsstand magazine, website, e-newsletter suite, consumer and B2B events divisions. The brand is aimed at the curious and experiential/adventure travel market.

We are seeking an enthusiastic marketer with cross-channel experience to join our team

About the team

We are a highly experienced team who value quality, innovation and new ideas for all parts of the team as much as we do satisfying goals and objectives.

Employees are encouraged to use their initiative to improve their skills and abilities; whether this is identifying training courses that you feel may benefit you, or going to trade shows in the UK or abroad.

Contact details

Please send your CV with a covering letter to John Innes at Think Publishing: John.innes@thinkpublishing.co.uk

Salary

£35K-£50k AAE