Advertising Manager & Head of creative solutions

  • Wanderlust
  • Central London (NW1)
  • Oct 12, 2018
Full time Management Marketing/Social Media Media/Content/Publishing Sales

Job Description

Wanderlust is the UK’s original travel magazine and this year celebrates its 25th anniversary. Our readers are “super-travellers” who spend over £8,000 per head on long-haul travel per year and who are looking for experiences.

 

In October 2018, Think Publishing took a majority stake in the brand and moved the sales team to its central London offices. We are now recruiting experienced, senior sales professionals to join our dynamic and successful sales and commercial team to present and sell in our range of effective print and digital inventory to the world travel market.

 

With ten print issues per year and over half a million unique visitors each month, we are at the forefront of delivering exciting and innovative creative solutions to the travel market – from tourist boards to tour operators, from airlines to cruise lines.

 

We have a selection of roles available and so if you are experienced in the travel sector and are looking to make a move to an ambitious, forward-thinking cross-platform travel media brand then we want to hear from you.

 

Wanderlust covers soft adventure, authentic experiences, culture and nature and we believe passionately about travel – we write honest, unbiased inspirational articles. We promote responsible tourism, support emerging destinations and encourage readers to go beyond the tourist attractions and really explore a destination.

 

Employees are encouraged to use their initiative to improve their skills and abilities; whether this is identifying training courses that you feel may benefit you, or going to trade shows in the UK or abroad. If you can demonstrate the potential benefits there is nothing to stop you spending more time out meeting your clients than at your desk on the phone! We enjoy two fully funded company parties each year and there are frequent team nights out as well, especially on Fridays when we have the added bonus of finishing work at 4.30pm.  

 

WHO WE ARE LOOKING FOR

 One role is for an experienced Advertising Manager who will be responsible for over achieving targets across print, digital, and events. The role will require growing business from West-end agencies and lifestyle brands, growing business from the tour operator market, developing new revenue streams, handling affiliate deals, bringing in new, creative solutions and raising the presence of the Wanderlust brand.

 

The second role is for a Head of Creative Solutions. Increasingly our work is to develop native advertising initiatives, packed with top-quality content on behalf of tourist boards around the world. These campaigns can include a mixture of print and digital content, e-newsletters, video, display and interactive content hubs as well as media planning and buying. We are looking for a hungry, ambitious and digital first sales professional to develop and sell-in commercial campaigns around the world. You will need to be completely au fait with all digital channels and their respective benefits as well as knowing what content works for each channel. You will work closely with the creative and technical teams to create responses to briefs and maximise commercial revenues from these campaigns. You will need to be happy to travel extensively to travel trade events globally.

 

RESPONSIBILITIES FOR BOTH ROLES

  • Attendance at key industry events and client meetings
  • Regular liaison with key contacts within the travel (and other relevant) sectors
  • Excellent knowledge of the publishing and digital industries and key advertising markets
  • Liaison with production, finance and account management teams to ensure smooth running of your projects
  • Assist with creating and implementing sales strategies for clients and sectors
  • Identify new areas for lead generation and sales growth
  • Depth of knowledge of digital advertising mechanics and inventory selling.

 

 

Key attributes

  • Strong communication skills (both written and oral)
  • Proven sales and innovation across digital projects
  • Proven experience in the travel sector
  • Excellent work ethic
  • Willingness to learn and investigate new training and development courses to broaden knowledge
  • Well presented, confident and enthusiastic
  • Team focused and self motivated

 

Benefits include 

  • Pension scheme
  • 20 days holiday (plus bank holidays) rising to 25 with length of service
  • Childcare voucher scheme
  • Cycle to work scheme
  • Travel card loan
  • 1 hour lie in/early finish on your birthday
  • 4:30pm finish on Fridays
  • Sales days out throughout the year + company Summer & Christmas parties
  • Continuous training and development

 

For more information:

www.wanderlust.co.uk

www.thinkpublishing.co.uk

 

 

To apply, please email Ian McAuliffe, Commercial Director at Think with your CV and covering letter at:

 

ian@thinkpublishing.co.uk

Salary

£40,000 PLUS + commission/bonus